Google and Amazon are both going all out to dominate the smart home market – while Google recently brought out its new smart display, Google Home Hub, Amazon announced roughly 70 Alexa-enabled devices one month prior.

And Apple? Apple brought out its first smart speaker, the Apple HomePod in February this year, and hasn’t mentioned any new smart devices since then. Siri, Apple’s voice assistant, also hasn’t received any major updates.

That looks like it’s causing the brand big problems in terms of its foothold in the smart home market, with CEO of market research firm Consumer Intelligence Research Partners, Michael Levin, telling CNET that, “Apple isn’t in danger of falling behind. They have already fallen way behind.”

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