In an industry where the main focus seems to always revolve around growing business, there are many potential pitfalls and all sorts of disruptions. This is exactly where baby food delivery service Little Spoon is hoping to capitalise, seizing the current opportunity presented by the lack of competition around them.

Speaking to TechCrunch, Co-Founder Michelle Muller who came up with the concept originally, explained: “There are better options out there for your dog than there are for your baby…” highlighting just why the service has the potential to transform how we shop for quality baby food.

Perfect for any modern day professional and executive households who are selective about what they feed their babies, but still have prefer to use baby food delivery services as a way of freeing up time for other activities, rather than taking a trip to local supermakets.

Initially funded and supported by Tinder founder Sean Rad and Chobani‘s Kyle O’Brien, Little spoon is on track to become a success.

Now there’s no excuse if you are a father to a young baby – it doesn’t take much to surprise you partner and help out. Go on, take some of the load off her shoulders!

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